THE TIDE OF SMOKING

A Century of Rise and Retreat

Other Tides Rising and Falling

Tide Has Receded

Landline Telephones

1880s-2020s. Once in every home, now mostly elderly holdouts. The smartphone tsunami washed it away.

Tide Has Receded

Cable Television

1980s-2010s. Peak "500 channels" era gave way to cord-cutting. Streaming fragmented the ocean.

Tide Has Receded

Mall Culture

1970s-2000s. The suburban temple of commerce. Amazon and experiences pulled the tide back to shore.

Tide Has Receded

Newspapers

1850s-2000s. Once the morning ritual of millions. The internet didn't kill them—it drowned them.

At Peak?

Smartphone Addiction

2007-??? Constant checking, doom scrolling, phantom vibrations. Are we at maximum tide, or still surging?

At Peak?

Social Media Obsession

2008-??? The dopamine slot machine in your pocket. Gen Z is already showing signs of retreat.

At Peak?

Streaming Subscriptions

2010s-??? Netflix, then Disney+, then... subscription fatigue. How many services before the tide turns?

At Peak?

Fast Fashion

1990s-??? Shein hauls and disposable wardrobes. Sustainability awareness may be the turning tide.

Tide Still Rising

AI Tools

2022-??? ChatGPT opened the floodgates. We're watching a tide surge out to sea in real-time.

Tide Still Rising

Remote Work

2020-??? Pandemic pushed it far out. Return-to-office is fighting the current—who wins?

Every phenomenon has its tide. The question is: where are we standing on the shore?