Hotelling's Law

Why competitors cluster together ยท Wikipedia

0% 25% 50% 75% 100%
๐ŸŒญ A
๐ŸŒญ B
Stand A Customers
0
Position: 25%
Avg. Walk Distance
0%
Customer inconvenience
Stand B Customers
0
Position: 75%
The Paradox

Imagine a beach with customers spread evenly along it. Two hot dog vendors need to choose where to set up.

The "optimal" layout would be at 25% and 75% โ€” each vendor gets half the customers, and nobody walks far.

But that's unstable. If you're at 25%, I can move to 26% and steal customers from the middle. You respond by jumping past me. We leapfrog until...

Nash Equilibrium: Both vendors end up in the center, back-to-back. Neither can improve by moving alone.

The result is worse for customers โ€” people at the ends must walk further. But competition drove us here.

Real-World Examples
โ›ฝ Gas stations at the same intersection
๐Ÿ—ณ๏ธ Political parties drifting to center
๐Ÿ” Fast food restaurants clustering
๐Ÿ“บ TV channels with similar programming
๐Ÿ“ป Radio stations playing the same hits