The Loudest 10%

How a vocal minority dominates social media

The Platform
10% create
90% consume
Content creators vs. passive users

1. We all start equal

500 users join the platform. Everyone has the same voice, the same reach, the same tiny circle of influence.

2. Some voices grow louder

10% figure out the algorithm. They post more, engage more, grow their following. Their influence expands.

3. They become the boundary

The vocal minority now defines the conversation. They surround the silent majority. The 90% see the world through the lens of the 10%.

Research suggests that on most social platforms, roughly 10% of users generate 80-90% of all content. The silent majority experiences the platform through the filter of the vocal few.